JUVENTUS STADIUM

Torino, Italy

Postcard 4 of a 16 postcard set.

Juventus Stadium is an all-seater association football stadium in the Valette borough of Turin, Piedmont (Italy), and the home of Serie A club Juventus. It was built on the site of Juventus's and Torino's former home, Stadio delle Alpi, and is the first fully owned soccer stadium in Italy. It was opened at the start of the 2011–12 season and has a capacity of 41,000 spectators.The stands are just 7.5 m from the pitch, a major improvement from the Stadio Delle Alpi. The distance between the last row of the grand stand and the pitch is 76 m. The first official match was Juventus - Parma which was played on the 11th September 2011 where Stephan Lichtsteiner scored the first goal in the new stadium on the 17th minute.

Juventus's previous permanent home ground, the Stadio Delle Alpi, was completed in 1990 to host matches for the 1990 World Cup. The club's move from their previous ancestral home, the Stadio Comunale, to the Stadio Delle Alpi was controversial. The new stadium was built at a great expense, was relatively less accessible, and had poor sightlines due to the athletics track. Despite Juventus being the best-supported team in Italy (with the highest television subscribers and away section attendances), attendance at the Stadio Delle Alpi was dismal. Average attendance was only a third of the stadium's 67,000 capacity. The club bought the stadium from the local council in 2003.

 Juventus Stadium (Est)Juventus moved out of the unpopular stadium in 2006 and began plans to build a more intimate and atmospheric venue. In the interim, they shared the newly-renovated Stadio Olimpico with Torino, which was also unpopular due to its low capacity.
 
Juventus Stadium (seggiolini)In November 2008, the club unveiled plans for a new 41,000-seater stadium on the site of the Stadio Delle Alpi. The new stadium, built at a cost of €100 million (£90 million), finally removed the running track and features modern facilities such as executive boxes. The completion of Juventus Stadium made Juventus the first Italian club to build and own their stadium. Then-club president Giovanni Cobolli Gigli described the stadium as "a source of great pride."

The opening ceremony of the stadium was held on 8 September 2011, with an historical exhibition match against Notts County. The game ended 1-1 with goals from Luca Toni and Lee Hughes coming in the second half. In return, Notts County have extended an invitation to Juventus for a return match at Meadow Lane in 2012 to celebrate County's 150th anniversary.

Unused 4" x 6" continental size chrome postcard.

Juventus Stadium Issue